# Kentik Blog [Most Recent](/content/blog/index.html) Highlights \\ \\ Introducing Kentik AI Advisor: The Future of Network Intelligence\\ \\ by Eric Hian-Cheong](/content/blog/ai-advisor/index.html) \\ \\ Beyond Observability: Why Network Intelligence Will Make Traditional Network Management Obsolete\\ \\ by Avi Freedman](/content/blog/network-intelligence/index.html) \\ \\ Kentik Brings Network Intelligence to ServiceNow\\ \\ by Jason McKerr](/content/blog/kentik-brings-network-intelligence-to-servicenow/index.html) \\ \\ Announcing the Cloud Latency Map\\ \\ by Doug Madory](/content/blog/announcing-the-cloud-latency-map/index.html) \\ \\ The Cloud Conundrum: Optimizing Without Compromise\\ \\ by Rosalind Whitley](/content/blog/the-cloud-network-conundrum-optimizing-without-compromise/index.html) \\ \\ Simplifying Multi-cloud Visibility\\ \\ by Phil Gervasi](/content/blog/simplifying-multi-cloud-visibility/index.html) \\ \\ RPKI ROV Deployment Reaches Major Milestone\\ \\ by Doug Madory, Job Snijders](/content/blog/rpki-rov-deployment-reaches-major-milestone/index.html) \\ \\ Unleashing the Power of Kentik Data Explorer for Cloud Engineers\\ \\ by Phil Gervasi](/content/blog/unleashing-the-power-of-kentik-data-explorer-for-cloud-engineers/index.html) \\ \\ The Benefits and Drawbacks of SNMP and Streaming Telemetry\\ \\ by Phil Gervasi](/content/blog/the-benefits-and-drawbacks-of-snmp-and-streaming-telemetry/index.html) \\ \\ Diving Deep into Submarine Cables: The Undersea Lifelines of Internet Connectivity\\ \\ by Phil Gervasi](/content/blog/diving-deep-into-submarine-cables-undersea-lifelines-of-internet-connectivity/index.html) \\ \\ A Brief History of the Internet’s Biggest BGP Incidents\\ \\ by Doug Madory](/content/blog/a-brief-history-of-the-internets-biggest-bgp-incidents/index.html) \\ \\ BGP Routing Tutorial Series: Part 1\\ \\ by Avi Freedman](/content/blog/bgp-routing-tutorial-series-part-1/index.html) Contributors \\ \\ Lauren Basile\\ \\ Principal Product Marketing Manager](/content/blog/author/lauren-basile/index.html) \\ \\ Avi Freedman\\ \\ Co-founder & CEO](/content/blog/author/avi/index.html) \\ \\ Eric Hian-Cheong\\ \\ Senior Product Marketing Manager](/content/blog/author/eric-hian-cheong/index.html) \\ \\ Jezzibell Gilmore\\ \\ General Manager, Service Provider](/content/blog/author/jezzibell-gilmore/index.html) \\ \\ Mike Ho\\ \\ VP of Emerging Technology](/content/blog/author/mike-ho/index.html) \\ \\ Aaron Kagawa\\ \\ Technical Product Manager](/content/blog/author/aaron-kagawa/index.html) \\ \\ David Klein\\ \\ CMO](/content/blog/author/david-klein/index.html) \\ \\ Mary LeBlanc\\ \\ People Operations](/content/blog/author/mary-leblanc/index.html) \\ \\ Doug Madory\\ \\ Director of Internet Analysis](/content/blog/author/doug-madory/index.html) \\ \\ Justin Ryburn\\ \\ Field CTO](/content/blog/author/jryburn/index.html) \\ \\ Steve Stover\\ \\ Vice President of Product Marketing](/content/blog/author/steve-stover/index.html) \\ \\ Greg Villain\\ \\ Director, Technical Product Management](/content/blog/author/greg-villain/index.html) Categories - [AI](/content/blog/category/ai/index.html) - [Cloud Networks](/content/blog/category/cloud-networking/index.html) - [Data Center Networking](/content/blog/category/data-center-networking/index.html) - [Digital Experience Monitoring](/content/blog/category/digital-experience-monitoring/index.html) - [Internet Analysis](/content/blog/category/internet-analysis/index.html) - [Life at Kentik](/content/blog/category/life-at-kentik/index.html) - [NetFlow](/content/blog/category/netflow-analysis/index.html) - [Network Engineering](/content/blog/category/network-management/index.html) - [Network Intelligence](/content/blog/category/network-intelligence/index.html) - [Network Monitoring](/content/blog/category/network-monitoring/index.html) - [Network Observability](/content/blog/category/network-observability/index.html) - [Network Security](/content/blog/category/network-security/index.html) - [Network Troubleshooting](/content/blog/category/network-troubleshooting/index.html) - [Peering and Transit](/content/blog/category/peering-analytics/index.html) - [Product](/content/blog/category/product/index.html) - [Synthetic Monitoring](/content/blog/category/synthetic-monitoring/index.html) - [WAN and SD-WAN](/content/blog/category/sd-wan/index.html) Search the blog… Subscribe \\ \\ [Network Traffic](/content/blog/category/network-traffic/index.html), [Cloud Networks](/content/blog/category/cloud-networking/index.html) [Optimizing Cloud Networks: The Strategic Approach to Eliminating Suboptimal Routing](/content/blog/optimizing-cloud-networks-strategic-approach-to-eliminating-suboptimal-routing/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) September 12, 2024 In this post, we look at optimizing cloud network routing to avoid suboptimal paths that increase latency, round-trip times, or costs. To mitigate this, we can adjust routing policies, strategically distributing resources, AWS Direct Connects, and by leveraging observability tools to monitor performance and costs, enabling informed decisions that balance performance with budget. [Read More](/content/blog/optimizing-cloud-networks-strategic-approach-to-eliminating-suboptimal-routing/index.html) \\ \\ [Life at Kentik](/content/blog/category/life-at-kentik/index.html) [Meet Our Kentik Pets!](/content/blog/meet-our-kentik-pets/index.html) by [Kentik People Operations Team](/content/blog/author/kentik-people-operations-team/index.html) September 09, 2024 At Kentik, one of the many benefits of our fully remote work environment is having our beloved pets by our side. In this post, we highlight some of our Kentik pets and celebrate the joy they bring to our workdays. [Read More](/content/blog/meet-our-kentik-pets/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html), [Network Traffic](/content/blog/category/network-traffic/index.html) [Understanding Network Traffic Blockages in AWS](/content/blog/understanding-network-traffic-blockages-in-aws/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) September 03, 2024 In this post, explore the challenges of diagnosing network traffic blockages in AWS due to the complex and dynamic nature of cloud networks. Learn how Kentik addresses these issues by integrating AWS flow data, metrics, and security policies into a single view, allowing engineers to quickly identify the source of blockages enhancing visibility and speeding up the resolution process. [Read More](/content/blog/understanding-network-traffic-blockages-in-aws/index.html) \\ \\ [Internet Analysis](/content/blog/category/internet-analysis/index.html) [Afghanistan Internet Presses On, Three Years After US Departure](/content/blog/afghanistan-internet-presses-on-three-years-after-us-departure/index.html) by [Doug Madory](/content/blog/author/doug-madory/index.html) August 29, 2024 Kentik’s Director of Internet Analysis uses BGP to see how the internet of Afghanistan has changed in the three years following the US military’s departure. [Read More](/content/blog/afghanistan-internet-presses-on-three-years-after-us-departure/index.html) \\ \\ [Internet Analysis](/content/blog/category/internet-analysis/index.html), [OTT](/content/blog/category/ott/index.html) [Anatomy of an OTT Traffic Surge: Microsoft Patch Tuesday](/content/blog/anatomy-of-an-ott-traffic-surge-microsoft-patch-tuesday-aug2024/index.html) by [Doug Madory](/content/blog/author/doug-madory/index.html) August 20, 2024 Last Tuesday, August 13 was the second Tuesday of the month, and for anyone running a network or working in IT, you know what that means: another Microsoft Patch Tuesday. Doug Madory looks at how the resulting traffic surge can be analyzed using Kentik’s OTT Service Tracking. [Read More](/content/blog/anatomy-of-an-ott-traffic-surge-microsoft-patch-tuesday-aug2024/index.html) \\ \\ [Cost Optimization](/content/blog/category/cost-optimization/index.html), [Cloud Networks](/content/blog/category/cloud-networking/index.html) [Understanding and Controlling AWS Transit Gateway Costs with Kentik](/content/blog/understanding-and-controlling-aws-transit-gateway-costs-with-kentik/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) August 15, 2024 AWS Transit Gateway costs are multifaceted and can get out of control quickly. In this post, discover how Kentik can help you understand and control the network traffic driving AWS Transit Gateway costs. Learn how Kentik can help you understand traffic patterns, optimize data flows, and keep your Transit Gateway costs in check. [Read More](/content/blog/understanding-and-controlling-aws-transit-gateway-costs-with-kentik/index.html) \\ \\ [Cost Optimization](/content/blog/category/cost-optimization/index.html), [Cloud Networks](/content/blog/category/cloud-networking/index.html) [Understanding the Deficiencies of AWS CloudWatch for Cloud Visibility](/content/blog/understanding-the-deficiencies-of-aws-cloudwatch-for-cloud-visibility/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) August 08, 2024 While CloudWatch offers basic monitoring and log aggregation, it lacks the contextual depth, multi-cloud integration, and cost efficiency required by modern IT operations. In this post, learn how Kentik delivers more detailed insights, faster queries, and more cost-effective coverage across various cloud and on-premises resources. [Read More](/content/blog/understanding-the-deficiencies-of-aws-cloudwatch-for-cloud-visibility/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html) [Infrastructure Modernization Means a Multi-cloud Future](/content/blog/infrastructure-modernization-means-a-multi-cloud-future/index.html) by [Josh Mayfield](/content/blog/author/josh-mayfield/index.html) July 25, 2024 Today, 84% of enterprises have reportedly embraced a multi-cloud strategy, lured in by the promise of improved agility, resilience, and innovation. But that multi-cloud adoption comes with challenges. Read on to learn more about how a multi-cloud strategy paired with observability can simplify that complexity. [Read More](/content/blog/infrastructure-modernization-means-a-multi-cloud-future/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html) [Calm Down, Cloud's Not THAT Different!](/content/blog/calm-down-clouds-not-that-different/index.html) by [Leon Adato](/content/blog/author/leon-adato/index.html) July 18, 2024 Are you considering the switch from network engineer to cloud engineer? This post won’t teach you everything needed to become a cloud expert, but hopefully, it will create a level of comfort and familiarity such that you can start your journey to the cloud from here. [Read More](/content/blog/calm-down-clouds-not-that-different/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html), [Cost Optimization](/content/blog/category/cost-optimization/index.html) [How Kentik Lowers Cloud Costs](/content/blog/lower-cloud-costs-with-kentik/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) July 17, 2024 Migrating to public clouds initially promised cost savings, but effective management now requires a strategic approach to monitoring traffic. Kentik provides comprehensive visibility across multi-cloud environments, enabling detailed traffic analysis and custom billing reports to optimize cloud spending and make informed decisions. 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