# Kentik Blog [Most Recent](/content/blog/index.html) Highlights \\ \\ Introducing Kentik AI Advisor: The Future of Network Intelligence\\ \\ by Eric Hian-Cheong](/content/blog/ai-advisor/index.html) \\ \\ Beyond Observability: Why Network Intelligence Will Make Traditional Network Management Obsolete\\ \\ by Avi Freedman](/content/blog/network-intelligence/index.html) \\ \\ Kentik Brings Network Intelligence to ServiceNow\\ \\ by Jason McKerr](/content/blog/kentik-brings-network-intelligence-to-servicenow/index.html) \\ \\ Announcing the Cloud Latency Map\\ \\ by Doug Madory](/content/blog/announcing-the-cloud-latency-map/index.html) \\ \\ The Cloud Conundrum: Optimizing Without Compromise\\ \\ by Rosalind Whitley](/content/blog/the-cloud-network-conundrum-optimizing-without-compromise/index.html) \\ \\ Simplifying Multi-cloud Visibility\\ \\ by Phil Gervasi](/content/blog/simplifying-multi-cloud-visibility/index.html) \\ \\ RPKI ROV Deployment Reaches Major Milestone\\ \\ by Doug Madory, Job Snijders](/content/blog/rpki-rov-deployment-reaches-major-milestone/index.html) \\ \\ Unleashing the Power of Kentik Data Explorer for Cloud Engineers\\ \\ by Phil Gervasi](/content/blog/unleashing-the-power-of-kentik-data-explorer-for-cloud-engineers/index.html) \\ \\ The Benefits and Drawbacks of SNMP and Streaming Telemetry\\ \\ by Phil Gervasi](/content/blog/the-benefits-and-drawbacks-of-snmp-and-streaming-telemetry/index.html) \\ \\ Diving Deep into Submarine Cables: The Undersea Lifelines of Internet Connectivity\\ \\ by Phil Gervasi](/content/blog/diving-deep-into-submarine-cables-undersea-lifelines-of-internet-connectivity/index.html) \\ \\ A Brief History of the Internet’s Biggest BGP Incidents\\ \\ by Doug Madory](/content/blog/a-brief-history-of-the-internets-biggest-bgp-incidents/index.html) \\ \\ BGP Routing Tutorial Series: Part 1\\ \\ by Avi Freedman](/content/blog/bgp-routing-tutorial-series-part-1/index.html) Contributors \\ \\ Lauren Basile\\ \\ Principal Product Marketing Manager](/content/blog/author/lauren-basile/index.html) \\ \\ Avi Freedman\\ \\ Co-founder & CEO](/content/blog/author/avi/index.html) \\ \\ Eric Hian-Cheong\\ \\ Senior Product Marketing Manager](/content/blog/author/eric-hian-cheong/index.html) \\ \\ Jezzibell Gilmore\\ \\ General Manager, Service Provider](/content/blog/author/jezzibell-gilmore/index.html) \\ \\ Mike Ho\\ \\ VP of Emerging Technology](/content/blog/author/mike-ho/index.html) \\ \\ Aaron Kagawa\\ \\ Technical Product Manager](/content/blog/author/aaron-kagawa/index.html) \\ \\ David Klein\\ \\ CMO](/content/blog/author/david-klein/index.html) \\ \\ Mary LeBlanc\\ \\ People Operations](/content/blog/author/mary-leblanc/index.html) \\ \\ Doug Madory\\ \\ Director of Internet Analysis](/content/blog/author/doug-madory/index.html) \\ \\ Justin Ryburn\\ \\ Field CTO](/content/blog/author/jryburn/index.html) \\ \\ Steve Stover\\ \\ Vice President of Product Marketing](/content/blog/author/steve-stover/index.html) \\ \\ Greg Villain\\ \\ Director, Technical Product Management](/content/blog/author/greg-villain/index.html) Categories - [AI](/content/blog/category/ai/index.html) - [Cloud Networks](/content/blog/category/cloud-networking/index.html) - [Data Center Networking](/content/blog/category/data-center-networking/index.html) - [Digital Experience Monitoring](/content/blog/category/digital-experience-monitoring/index.html) - [Internet Analysis](/content/blog/category/internet-analysis/index.html) - [Life at Kentik](/content/blog/category/life-at-kentik/index.html) - [NetFlow](/content/blog/category/netflow-analysis/index.html) - [Network Engineering](/content/blog/category/network-management/index.html) - [Network Intelligence](/content/blog/category/network-intelligence/index.html) - [Network Monitoring](/content/blog/category/network-monitoring/index.html) - [Network Observability](/content/blog/category/network-observability/index.html) - [Network Security](/content/blog/category/network-security/index.html) - [Network Troubleshooting](/content/blog/category/network-troubleshooting/index.html) - [Peering and Transit](/content/blog/category/peering-analytics/index.html) - [Product](/content/blog/category/product/index.html) - [Synthetic Monitoring](/content/blog/category/synthetic-monitoring/index.html) - [WAN and SD-WAN](/content/blog/category/sd-wan/index.html) Search the blog… Subscribe \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html), [Synthetic Monitoring](/content/blog/category/synthetic-monitoring/index.html) [Everything You Need to Know About Synthetic Testing](/content/blog/everything-you-need-to-know-about-synthetic-testing/index.html) by [Stephen Condon](/content/blog/author/stephen-condon/index.html) November 14, 2022 The second of a three-part guide series explaining the process of using continuous synthetic testing as a comprehensive cloud monitoring solution to find problems before they start. [Read More](/content/blog/everything-you-need-to-know-about-synthetic-testing/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html), [Synthetic Monitoring](/content/blog/category/synthetic-monitoring/index.html) [A Guide to Cloud Monitoring Through Synthetic Testing](/content/blog/a-guide-to-cloud-monitoring-through-synthetic-testing/index.html) by [Stephen Condon](/content/blog/author/stephen-condon/index.html) November 12, 2022 The first in a three-part guide series explaining the process of using continuous synthetic testing as a comprehensive cloud monitoring solution to find problems before they start. [Read More](/content/blog/a-guide-to-cloud-monitoring-through-synthetic-testing/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html), [Kubernetes](/content/blog/category/kubernetes/index.html) [Kentik takes network observability to KubeCon 2022](/content/blog/kentik-takes-network-observability-to-kubecon-2022/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) November 10, 2022 We’re fresh off KubeCon NA, where we showcased our new Kubernetes observability product, Kentik Kube, to the hordes of cloud native architecture enthusiasts. Learn about how deep visibility into container networking across clusters and clouds is the future of k8s networking. [Read More](/content/blog/kentik-takes-network-observability-to-kubecon-2022/index.html) \\ \\ [Network Observability](/content/blog/category/network-observability/index.html) [Are you a network observability champion?](/content/blog/are-you-a-network-observability-champion/index.html) by [Kevin Woods](/content/blog/author/kevin-woods/index.html) November 08, 2022 The concept of network observability has taken hold in the market. But how are users adopting this technology, and what gaps remain? This article provides a taste of the user survey results from a newly released market study. [Read More](/content/blog/are-you-a-network-observability-champion/index.html) \\ \\ [Internet Market Insights](/content/blog/category/internet-market-insights/index.html) [Kentik Market Intelligence just increased its IQ — introducing KMI Insights!](/content/blog/introducing-kmi-insights/index.html) by [Greg Villain](/content/blog/author/greg-villain/index.html) November 01, 2022 KMI Insights is now available. Insights brings the dynamics of transit and peering relationships that are of most interest to you into focus. [Read More](/content/blog/introducing-kmi-insights/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html), [Cost Optimization](/content/blog/category/cost-optimization/index.html) [Managing the hidden costs of cloud networking - Part 2](/content/blog/managing-the-hidden-costs-of-cloud-networking-part-2/index.html) by [Ted Turner](/content/blog/author/ted-turner/index.html) October 26, 2022 Companies considering cloud adoption should ensure that they take these valuable lessons into account to avoid hidden cloud costs. [Read More](/content/blog/managing-the-hidden-costs-of-cloud-networking-part-2/index.html) \\ \\ [Cloud Networks](/content/blog/category/cloud-networking/index.html), [Product](/content/blog/category/product/index.html) [Kentik Kube extends network observability to Kubernetes deployments](/content/blog/kentik-kube-extends-network-observability-to-kubernetes-deployments/index.html) by [Nick Stinemates](/content/blog/author/nick-stinemates/index.html) October 25, 2022 We’re excited to announce our beta launch of Kentik Kube, an industry-first solution that reveals how K8s traffic routes through an organization’s data center, cloud, and the internet. [Read More](/content/blog/kentik-kube-extends-network-observability-to-kubernetes-deployments/index.html) \\ \\ [Network Security](/content/blog/category/network-security/index.html), [DDoS Protection](/content/blog/category/ddos-protection/index.html) [How Kentik Visualizes the BGP Propagation of a DDoS Mitigation](/content/blog/how-bgp-propagation-affects-ddos-mitigation/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) October 18, 2022 At first glance, a DDoS attack may seem less sophisticated than other types of network attacks, but its effects can be devastating. Visibility into the attack and mitigation is therefore critical for any organization with a public internet presence. Learn how to use Kentik to see the propagation of BGP announcements on the public internet before, during, and after the DDoS attack mitigation. [Read More](/content/blog/how-bgp-propagation-affects-ddos-mitigation/index.html) \\ \\ [Network Engineering](/content/blog/category/network-management/index.html), [Network Observability](/content/blog/category/network-observability/index.html) [Flows vs. packet captures for network visibility](/content/blog/flows-vs-packet-captures-for-network-visibility/index.html) by [Phil Gervasi](/content/blog/author/phil-gervasi/index.html) October 13, 2022 A packet capture is a great option for troubleshooting network issues and performing digital forensics, but is it a good option for always-on visibility considering flow data gives us the vast majority of the information we need for normal network operations? [Read More](/content/blog/flows-vs-packet-captures-for-network-visibility/index.html) \\ \\ [Internet Analysis](/content/blog/category/internet-analysis/index.html), [OTT](/content/blog/category/ott/index.html) [Anatomy of an OTT traffic surge: Thursday Night Football on Amazon Prime Video](/content/blog/anatomy-ott-traffic-surge-thursday-night-football-amazon-prime-video/index.html) by [Doug Madory](/content/blog/author/doug-madory/index.html) September 28, 2022 This fall Amazon Prime Video became the exclusive broadcaster of the NFL’s _Thursday Night Football_. This move continued Prime Video’s push into the lucrative world of live sports broadcasting. As you can imagine, these games have led to a surge in traffic for this OTT service. 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